In the summer of 2018, the Lewiston Youth Advisory Council launched "Shine on Lewiston" to highlight the city's many positives and to build awareness of what is here in Lewiston!
They filmed social media videos, "Shine on Lewiston: Let's Get Down to Business," showcasing some new and expanding businesses in Lewiston; launched an online City Positivity feedback form at www.lewistonmaine.gov/positivity; held a "Shine on Lewiston: Police Insider: True Blue" panel discussion with Lewiston police to provide insight into the life of a police officer and to hear them talk "straight from the heart;" and on February 7, 2019, a "Shine on Lewiston: Let's Go Eat" event was held at the Franco Center, 46 Cedar Street, Lewiston. It was a 6 - 8 p.m. food sampling from 20 Lewiston restaurants building awareness of Lewiston as a destination point for good food! It was so popular that the line to enter the door extended down the street! (SCROLL DOWN FOR PHOTOS)
LYAC used a "Positivity" clip art visual in 2018. It has been transitioned into Lewiston's new branding with the new version posted online on May 5, 2022. The updated visual is below.